Women in Business – Top Tips from Cate Nelson-Shaw

Cate Nelson

In this edition of Women in Business, I’m introducing you to Cate Nelson-Shaw. Cate runs her marketing business in one of my favourite cities, Edinburgh, the capital city of Scotland. I could subtitle this one From Boots to Highland Cattle….

I launched Yellowbook Consulting in 2013 – probably more by luck than by design, in the first instance. Having had a 5½ year break from my marketing career to raise my family, the time was right for me to return to work; but in what form? Simply going back to becoming someone else’s full time employee did not appeal, as with young children and a (supportive) husband with a busy, demanding job I needed the flexibility to work around the needs of my family.

I had been informally helping a friend with the marketing of her business and one day I just decided to brand this venture, launch a website and see what happened with a business…

And here I am, nearly two years on, working with my biggest client yet – the unique, iconic and this year record-breaking Royal Highland Show – to lead and deliver on the show’s marketing; everything from developing the marketing strategy, to leading a multi-disciplinary team of agencies, to co-producing the show’s first foray into live streaming…and everything in between.

And that’s what I do here at Yellowbook, what I enjoy the most – specialise in working with ambitious, dynamic and motivated SMEs dedicated to growing their business. The inner journalist in me occasionally surfaces too as I write feature articles for a local consumer glossy too. I love this variety and the mix of clients, it’s terrific fun.

I began my career on The Boots Company PLC Graduate Programme in Nottingham, moving back to Edinburgh, my university city, a few years later to get married and make my career here. So I have 18 years’ experience of working with large multi-national corporations and entrepreneurial start-ups and in agencies upon which to draw at Yellowbook. This variety has real advantages and gives me a unique perspective for my clients – I have been in their shoes and I know what works and what really turns clients off.

My Three Tips

1. Seek out and create your own opportunities – you never know, a comment made in passing might just turn into your next big opportunity leading to success.

2. Be friendly, honest and consistent – reputations take months and years to build yet can crumble in minutes, so treat others as you would like to be treated.

3. Surround yourself with a trusted support network – setting up a business can be daunting and lonely, but if you have friends and associates to help and advise it make it so much more fun!

If you’d like to find out more about Cate and her business please use this link to see her website Yellowbook Consulting.

And if you’d like to be featured in this series (we’re all about supporting women to get on!) please read this first.

Speak Up, my audio course for women who want to succeed is launching very soon! Check out the shop now!


Posted on July 10th, 2015 by

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