Why Women Mean Business

Why Women Mean Business is probably the most frequently referenced book in my library! It was published in 2008 by John Wiley & Sons and written by Avivah Wittenberg-Cox and Alison Maitland. Well done them!

If you are in business at all, male of female, I recommend this book to you.

If you are a woman looking to move on, I recommend this book to you.

If you are an academic studying gender issues, I recommend this book to you.

And if you’d like a sound economic case as to why women should be properly catered for in today’s workplaces, I recommend this book to you.

You will have gathered by now that I thoroughly recommend this book!


It is a well researched account of some of the issues women face at the top of organisations. But it’s not a rant or a moan. It’s also a guide on how to remedy them, packed full of useful advice, facts, statistics and case studies.  It makes the business case for women in senior roles, not simply an ethical one. And it’s eminently readable.

Here’s an extract from Chapter 5  ‘Seven Steps to Successful Implementation’.

Becoming bilingual begins with a shift in perspective. It depends on recognising that responsibility for better gender balance lies with all managers, not just with women. It focuses its efforts on teaching the current majority to become bilingual, fluent in the language and culture of both men and women. Only once all managers understand that the methods and messages used to recruit, manage and evaluate men do not necessarily work for women will women’s talents stand a chance of being accurately recognised and optimised.’

You can watch the authors talk about their book here and you can buy it from all good book shops, borrow it from your local library, encourage your workplace to acquire a copy, or purchase it via Amazon


Posted on March 9th, 2010 by

2 Responses to “Why Women Mean Business”

  1. Sarah Arrow says:

    The concept of being bilingual is not a new one but it is a good one. I have heard of it previously called bi cultural and to have a foot in both cultures. I like the foot version it’s a reminder that we have to build bridges to cross the gaps.

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