Men in Touch with Their Feminine Side?

Although I write primarily for women I actually do have quite a few male readers and subscribers, which is great.

However, when it comes to careers and work, men are usually much more adversarial and risk taking in their approach (according to the research!). Women will often wait until they know their current job inside out before applying for the next step up.


So when I wrote my book on finding your dream job (even if the dream was not to have a ‘proper’ job) I aimed it primarily at women, and their responses have been overwhelmingly positive.

However, on checking the statistics of the downloadable version of the book, I find that at least 20% of the sales are from men. In some ways this is surprising as it isn’t a book focussed on getting ahead, but on finding a job that works for you, a job that sits well with your value base, and that you enjoy going to each day – when work really isn’t working but something you actually enjoy!

Softer Side

Of course, it is possible they may just be buying it for their partners, but I like to think they are looking beyond the traditional gender barriers and getting in touch with their softer side!

If you’d like to download yourself a copy, click here.


Posted on January 29th, 2010 by

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