Feminist Talk?
Does the language we use matter? I think so. If you only ever hear talk of fireMEN OR policeMEN or books and articles constantly refer to ‘he’, it is sending out a message about who is in charge. The use of fire-fighter and police officer gives a much more gender neutral message!
In truth it can be cumbersome to always try and address both genders and the results are not always elegant. However, metaphor has an important role in our understanding and story telling so it does matter.
When I was in management I often got irked by the male metaphors constantly used in meetings (by both genders). In the grand scheme of things it’s a relatively minor irritation but sometimes for fun I would deliberately inject a few female metaphors. (See my last post Twisted Sister for an attempt at this – did it work?)
Share Your Feminist Metaphors & Analogies
So let’s have a bit of fun. Think of as many male type phrases in constant use in the workplace currently, such as:
Run it up the flag pole and see who salutes
Ball park figure
Move the goal posts
Throw in the towel (boxing)
Spitting (or other things) into the wind
I’m sure you have loads of your own to add. Now, try to imagine a conversation or business meeting where all those phrases are replaced with ones which strongly relate to the other half of the population. What have you got? Please share! I’ll send a fee download of my book to the best or funniest!
Great Idea Ms Jones… Would a Man Care to Say It?
OK, I know it’s a cliché but sadly it’s a cliché that still rings true for women in the professional world. If we’re not careful we get overlooked and over talked. That’s not my prejudices coming out there; that’s the results of almost every piece of research looking at workplace interactions.
Why?
Every time I read something or hear someone I’m working with make that comment (or express that sentiment) I wonder how can this still be true? There are lots of differences in the way men and women communicate. One is not better than the other, at least not in my book; we need both styles to have a representative society that works for the majority, not 50% (Or only works when the other 50% adopt the style of the dominant 50%). The world is comprised of men and women, roughly in equal numbers, yet one style of communication has been set as the bar, the standard all are judged by.
Speak Up
I have read masses of research and books on this topic and generally speaking no great surprises are revealed. The circumstances vary but in summary, women talk less and get listened to less yet the perception is that women talk more! Which says volumes about how women’s talk is regarded.
So as a professional woman what can you do? Well, being aware is part of the answer. Take time to notice how you speak in mixed groups. Do you hedge your language with ifs, and buts and placatory ‘I’m sorry to interrupt’? Is ‘sorry’ an over used word in your repertoire?
You can’t control what others may do or say, but you can control you. Speak with confidence, expect to be listened to, give that message in all the language you use, bodily and verbally. Your words need to be congruent with every other piece of information you’re giving. And remember, if you don’t have confidence in yourself, and in what you’re saying, no one else will!
Working On Your Career
If you’d like to work directly with me on this or any other issue, simply give me a call to discuss it further. I’m on 01761438749 and I’m looking forward to hearing from you!
Photo Credit: Mjamesno
Mind Your Language!
The next time you are faced with a colleague or member of your team who is ‘being difficult’ try changing your language about her/him.
Substitute the word ‘difficult‘ for ‘different‘ and try and work out what makes them different. And then see if you can work with the difference, not the difficulty.
It’s the emotionally intelligent thing to do!
Improve Your Communication Skills by Eliminating One Little Word…
The idea for this article about came to me when I was listening to a BBC radio broadcast recently. The radio presenter was reviewing a particularly poignant programme about a mother who discovered her child had a serious illness, and she said in her introduction:
‘For the first four days she had a beautiful baby but then the diagnosis of illness was made.’
It made me reflect on the use of the word ‘but’ and how that little word had conveyed the impression that the baby was no longer beautiful and how it had taken away the impact of the opening words.
How different that phrase would have sounded if but wasn’t in it. I’m sure the presenter did not mean to imply that a baby with an illness is no longer beautiful; that would have been contrary to the whole tone of the programme. However, she gave that impression in her opening remarks by her choice of that one tiny word.
Apart from sending a subliminal message that somehow disability, or illness, is inherently unbeautiful, that phrase set me thinking how that tiniest of words in the English language can undermine much of the intent of our communication and weaken the messages we think we are giving out.
Definition
I looked up some of the definitions of ‘but’ in the dictionary and they are:
‘On the contrary’
‘Except’
‘Unless’
The plural ‘buts’, is defined as ‘reservations’ or ‘objections’, which is exactly what using it does. It sends a message of reservation and lessens the impact of whatever has gone before it.
Are You a Butter?
Think back over some of your recent client meetings or conversations with colleagues and try to see if you are a regular butter. I know I often do it without thinking and have even written it once or twice while writing this article! When we say ‘but’ a lot it’s almost the verbal equivalent of holding up our hand like a police officer calling halt on traffic duty. Have you ever found yourself saying to a colleague or someone who works for you?
‘I really liked the way you handled that difficult client but if you had stopped the conversation ten minutes earlier it would have had more impact.’
Or maybe
‘That was an excellent proposal you wrote for the board but I have made one or two alterations’.
In both cases a compliment is being given about the nature of the work done, but the receivers of those phrases will only have heard that it needed changing in some way thereby not learning and developing their skills. Depending on the circumstances, most of us would hear that phrase as a criticism of our work when actually it is quite complimentary. The use of the word ‘but’ negates the positivism of the earlier words.
Sales
Are your sales people, front line staff, or even you, giving the wrong impression of your product or service?
I have experienced this several times when trying to purchase something and asking about a specific feature. For example, a salesperson will say to me, ‘Yes, it does have that particular feature but you need to do this first to make it happen. I hear the ’but’ and am mentally walking away because I hear that actually it doesn’t easily do what I want it to. Or, ‘yes, you can have life assurance cover at that price but it will increase when you reach 55’. Again, I only hear that a price increase is on the way, not that it is want I want right now.
Do you give back handers?
Have you heard the phrase a ‘back handed compliment’? For example, ‘you look quite business like when you make an effort’. The subtext of which is, ‘most of the time you don’t make an effort and look an unprofessional mess!’ If you use ‘but’ a lot in your speech you may find you are giving people a back hander without meaning to.
Practical Steps
When running seminars within either the private or public sector, I often use a variation of the following exercise which I believe will be helpful to you if you incorporate it into either your own, or your staff, training plan:
Imagine that you are giving feed back to a member of staff or a colleague. As well as complimenting them on what they do well, you are going to add something that will improve their performance. For example,
‘Your summary of our sales objectives to the new director was excellent BUT it would have been even better if you had been able to add this month’s figures as well.’
Now try that as:
‘Your summary of our sales objectives to the new director was excellent AND it would have been even better if you had been able to add this month’s figures as well’.
The use of and does not detract from the sentence in the same way that using but does and it still conveys message you want to get across. You want them to continue to do all the things they did right plus, something additional not something instead of, or on the contrary. You are adding something. And when you are selling something, describing your service, explaining your business USP, applying for a career boost, you want to add to your impact, not subtract.
So, each time you find yourself tempted to insert a ‘but’ into your speech think, what am I taking away by doing this, how is this message going to be heard, and try using and instead!




