You Need a Marketing Plan

Posted on July 25th, 2014 by - 0 comments

Marketing plan

Do not panic; I have not suddenly strayed off piste into the world of marketing and advertising, although in truth it is a significant part of what I do, helping women realise just what they have to offer the world.

Whenever I am coaching, or delivering a course, at some point you’ll probably hear me say:

“It’s no good being good if no one knows that you are good”

You may be Ms Wonderful at your job but if you are keeping your light hidden you will carry on being Ms Anonymous Wonderful.

Which is fine if that’s what you want.

However, if you want to open yourself up to new opportunities, new places and new people you have to put yourself out there. Hence the plan. Project ‘you‘.

Quite how you do it will depend on you and your circumstances. You may choose to make use of social media, or go to a coach, or revamp your LinkedIn profile and ‘talk’ to your contacts. You may join/start a networking group for your area of expertise (online or in actuality), you may get a mentor at work, shadow someone, write an article for your specialist magazine, apply for a job two grades above your current one, move to a larger company, move to a smaller company… The possibilities are endless.

However you do it, you first have to have confidence in yourself and your abilities. Recognise that traditionally women have been reluctant to blow their own trumpets, to let people how good they are, and that now it’s time to start polishing that mouthpiece and blow!

P.S. By the way, in the spirit of practising what I preach, I work with a top flight, internationally renowned marketing expert, Jim Connolly, because it’s truly no good being good if no one knows you’re good in the world of business and work. And Jim also works with my RenewYou specialists, helping them market their businesses.

RenewYou is my one day course for women which does just what it says- you’ll leave feeling renewed! It’s licensed to experienced trainers across the globe. To find your nearest one, click here. It’s good.

 

How To Solve Problems!

Posted on July 23rd, 2014 by - 0 comments

Forgive the slightly tongue in cheek title; I’m not really writing a very worthy piece on how to solve all the problems in your life (although if you’d like something of that ilk do read How To Solve a Problem). Instead, I have a question for you: Do you view life as a series of problems to be solved? You may even relish the challenge and be good at it. In fact, everyone may bring you their problems to solve,

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Women & History & Bath’s Fashion Museum

Posted on July 21st, 2014 by - 0 comments

“The war is usually seen through military eyes. However, it could not have been won without the efforts of millions of women. They proved what they could do – what took a great deal longer was to convince everyone that they should do it.” ‘Fighting on the Home Front: The Legacy of Women in World War One’ by Kate Adie, (Hodder & Stoughton) The history of the contribution of women to history is not a glorious one; so often the

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Breaking News: More Women in UK Government, What Are They Wearing?

Posted on July 17th, 2014 by - 0 comments

In the UK the prime minister has had a pre election reshuffle of ministers. Realising his record on women in Cabinet was pretty atrocious, and in a direct play to women voters, he made a lot of noise about recruiting more women into his government. In fact, he made 40 new appointments and 10 were women. I make that 25%. There are now 5 women in the Cabinet. 20% of the Cabinet are women. The press had a field day.

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Quick Confidence Tip

Posted on July 16th, 2014 by - 1 comment

It’s odd, and I am not an exception to this rule, (sigh) but most women I know are trying to make themselves smaller. What do we all tend to do with small people? Talk down to them. Powerful people take up a lot of space, as of right. Today, whatever height or size you are, stand tall, own the space you are in, walk tall, feel powerful. Be wonderful! P.S. You might find yourself feeling taller after a day on

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Try Not Being Sorry for One Week

Posted on July 14th, 2014 by - 5 comments

“Sorry to interrupt you, but I need to…” “Sorry, but I’d like to ask a question….” or “Sorry, but I have no right to claim this space/time as mine so am prefacing everything I say with sorry to make myself small and unnoticeable…don’t look at me” If this sounds familiar, either about you or someone you know, watch this video (even though it’s a shampoo commercial it speaks to me) and then try to eradicate that word from your vocabulary

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