Is This The Best Job Description Ever?

Posted on August 14th, 2018 by

I’ve spoken about Avivah Wittenberg-Cox before, she is the CEO of 20 first , a business dedicated  to gender equality and helping businesses to achieve it. She’s also written several good books on the topic. So when I saw via Twitter that she had some job vacancies I couldn’t resist a peek. What I saw almost made me want to stop running my own business and apply! Take a look at this. Isn’t it one of the best job descriptions ever?

Job Description: 20-first General Manager
Are you frustrated that Fortune 100 companies are more likely to be run by a Tim than a woman? Do you see that this is not a women’s problem, but a problem for companies that are limiting their access to the global talent pool and distancing themselves from the demographic responsible for 80% of consumer decisions?

Do you think that gender balancing the workplace is:

  1. a strategic business imperative for companies;
  2. a lever for positive societal shifts at the country level;
  3. a big step forward for positive shifts at the couple level;
  4. all of the above?   

If 4) read on, because we may have just the job for you.

Who are we?
20-first is a leading global boutique gender consultancy. Launched in 2005 and now based in London, 20-first has worked with the ExCos of Fortune 500 companies across the world and created an alternative voice and approach for gender issues. Founded and run by Avivah Wittenberg-Cox with a small core staff we are now looking to grow our team and expand our profile still further. 

Our Mission: impact.  Change the way the gender issue is dealt with in business, from a women’s issue to a strategic priority requiring leadership will & skill.

Our Vision: We envision a world where all businesses skillfully draw on the talent of 100% of the talent pool and respond to the needs of 100% of the market. Where high-performing 21st century leaders are proud of their gender bilingual skills and the balanced teams they have built – and publicly proclaim the business value of balance.

Our Values: Do Good. Have Fun. Share Love. Stay Foolish. Read more here.

What are we looking for?
The General Manager will be the right-hand (wo)man to the CEO, and be their potential successor. Together, they will refine 20-first’s global strategy, develop transformational gender interventions for leading companies around the world and work to support their balance initiatives. Your work will leverage over a decade of proven methodologies, and scale them for impact and visibility, online and off. The goal is global breadth and impact.

London, UK, with some global travel.  

What would you be doing from Day 1?
Everything it takes to make 20-first succeed. Avivah will be by your side as much as needed, for as long as you need, but you’re expected to grow quickly. Main work streams are:

Client and Project Management

  • Client account manager and first point of contact.
  • Manage project management roll-out, run client audits and advisory services.
  • Grow into running leadership team workshops and debates.
  • Develop new client offerings, new online tools and learning products.
  • Manage client billing.

New Business Development

  • Grow the business with the assistance of your BizDev hire.
  • Manage inbound & outbound sales.
  • Manage client negotiations and contracting.

Team Management

  • Recruit, manage and develop team to support mission and goals.
  • 2 positions to be hired under your supervision immediately, likely a BizDev Associate and a Research Analyst ( positions and JDs will be adapted together upon your joining).

Thought Leadership

  • With Avivah’s support, write and speak across national & global platforms to become an authority on global gender issues.

What would you grow into doing?
We are looking for someone who can grow into being the future CEO and take over the business over the medium term. This is an extraordinary opportunity to take a well-known and appreciated brand and expertise to the next level, and then run it. You will hire your own team immediately and build it (and yourself) into a world-shaping thought leader on gender issues, at a time when these are front page news. We are starting as a small team, but the opportunities for growth are limitless and global. With the right person, this role will define the future decade of the gender topic.

Who do we think we want?
There are no explicit requirements, just preferences:

  • Experienced and comfortable with senior leaders, C-Suites & recalcitrant opinions.
  • Good at listening to clients, colleagues and the zeitgest, as well at being heard by boardrooms.
  • Comfortable with client financial negotiation and contract agreements.
  • Excellent communications skills, both oral & written, rational and emotional.
  • French or other major language fluency appreciated but not required.
  • Enjoys writing and speaking on big & small platforms. Big ideas. Short sentences.
  • Optimistic, big picture thinker that enjoys ideating & creativity. Motivated by client delight, intellectual rigor and new ideas.
  • Great at building, managing and engaging teams.
  • Comfortable working with very minimal supervision. Your CEO will be more of a mentor, than a manager. Learn more about how she works here.
  • Be skilled at managing up…or learn quick.
  • Great at detail, enjoys getting the small as well as the large things right.  
  • Kind to colleagues, clients and strangers.

Ok but what’s the good stuff?

Salary: £75,000/year

Bonus: Profit share as of Year 2

Vacation: Do what you need to do in the time you need to do it. Unlimited w/ CEO approval but with a minimum of 25 days plus public holidays.


  • Work from where you want with your team, weekly meetings in Central London
  • Likely a coworking space with occasional days working at home

Cuteness: Daisy, 20-first’s official puppy, will attend some team meetings

If you think you’ve got what it takes, send the following to with ‘General Manager Position’ in your subject line:

  1. Your CV.
  2. A 90-second video of yourself answering the question:
    • ‘Gender Balance: a strategic imperative for companies?’
  3. A 10-slide PowerPoint supporting your video content.

We will be moving forward with candidates on a rolling basis beginning September 1st. Write quickly! Next steps in the process:

  1. A 2nd round of material requirements focused more on the personal.
  2. Conversation(s) with the CEO.
  3. Conversation(s) with the Director. Done.

I really love the ‘kind to colleagues’ bit, so important. This is more than a job description, it’s about how we would all wish to be treated at work. You still have time to apply!


Are You Gender Bi Lingual Leader? – Aviva Wittenberg-Cox

Posted on July 31st, 2018 by

It’s not easy being a leader in today’s world but one thing you can be sure of, being gender blind is not helping you. Being gender blind means businesses will not be spotting their unconscious bias when recruiting, making ads, populating their website. We all have to think in terms of being bi lingual. Understanding the language of gender, and being gender bi lingual is a massive business tool in the 21st Century if we want to engage all the talents available. Check out this short and pithy video from CEO of 20first Aviva Wittenberg-Cox.


No More Boys and Girls – Reprised

Posted on July 27th, 2018 by

No More Boys and Girls was an eye opener of a programme on the BBC and a perfect illustration of unconscious bias. And gender stereotyping. And of a person committed to change, Graham Andre. Read this interview with him and a follow up 12 months on to see the lasting impact it made. If all schools focused on gender neutrality the world would change very quickly.


Can You Help Me?

Posted on July 16th, 2018 by

A request for some help with a book I am writing. I need your stories and practical examples, please! It’s all about communication between the genders so some stories to bring the research to life would be wonderful. How do you get on talking with the opposite sex? I need to know.


Are You an Underground Woman?

Posted on July 11th, 2018 by

Do you hate your job? Are you beavering away in the dark and allowing your light to be hidden? Maybe it’s time to come out into the sunshine and take a risk or two? Time to ask for a few pertinent questions, like what do I really want to do with my life? Then doing it! (OK that last part is a tad more difficult, but you CAN do it!)


Inspirational Woman – Michelle Thomson

Posted on July 3rd, 2018 by

Meet Michelle Thomson who has a fascinating and inspiring story to share. Q:What advice would you give to any women thinking of entering politics? (And heaven knows we need more women in politics.)
Answer: It is a very difficult game; in fact I would describe it as brutal. There are few people you can trust and the environment is filled with many ego-centric people playing power games.

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