Women in Business – Top Tips from Cate Nelson-Shaw

Posted on July 10th, 2015 by

In this edition of Women in Business, I’m introducing you to Cate Nelson-Shaw. Cate runs her marketing business in one of my favourite cities, Edinburgh, the capital city of Scotland. I could subtitle this one From Boots to Highland Cattle…. I launched Yellowbook Consulting in 2013 – probably more by luck than by design, in the first instance. Having had a 5½ year break from my marketing career to raise my family, the time was right for me to return

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What is Your ‘as if’ Persona?

Posted on July 8th, 2015 by

“The world more often rewards the appearance of merit than merit itself” François de la Rochefoucauld François delivered that pithy bon mot in the 1600’s It’s still as true today. Sometimes you just have to act ‘as if‘ until ‘as if‘ becomes the real deal. And when people treat you ‘as if’ it’s so much easier to become that person. Confidence is key. So, what, or who, is your aspirational ‘as if’ persona? You might also enjoy 5 Top Tips

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How to Get Unstuck with a Pen!

Posted on July 6th, 2015 by

“Writing is the best way to talk without being interrupted“ That quote from Jules Renard heads up on of the chapters in my audio Speak Up course. It works on many levels. In the Speak Up course I use it as an introduction to the chapter on helping women overcome the interruptions of men at work. In coaching I sometimes use it to help women work out what they are looking for from life. Try this writing exercise Pick up

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Inspirational Women – Bev James

Posted on July 3rd, 2015 by

I heard Bev James speak at an event a few weeks back and instantly warmed to her. I thought you’d enjoy her story, too, so I was really pleased when we managed to get together for an interview. She wears a lot of hats so I’ll let her describe what she does. Suffice to say, she’s a woman who follows her dreams and helps others do that too! Jane: Bev, you’re involved in several successful businesses; how do you describe

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Women, Don’t Make This Common Mistake (2)

Posted on July 1st, 2015 by

Do you give away your power without even realising it? Many of us do, particularly when working in a mainly male environment. The language we unwittingly use can weaken us in the eyes of male colleagues and bosses. So they see us as less powerful than we really are. Our way of talking is not like theirs (men’s) so is viewed as less important. That doesn’t mean we should simply ape male behaviour. Definitely not. It does mean we should

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One Fact Every Woman Needs to Know

Posted on June 29th, 2015 by

“I would venture to guess that Anon, who wrote so many poems without signing them, was often a woman.” – Virginia Woolf Researched fact: Women undersell themselves at interviews, men oversell. Women attribute success to others in the team. Men feel comfortable taking the credit themselves. If you’re competing with a man for a job this places you at a distinct disadvantage. It’s important to know your own worth and be comfortable sharing it with it others. “It’s no good

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