I had an email recently inviting me to a business conference.
The email had several photos on it, all men, It listed the conference speakers, all men. I got a bit excited when I saw that one was called Jan, but Jan turned out to be a man too. Not that I object to listening to men, I’m happy to, or even men only events, which this wasn’t. What I object to is the way women are excluded, or added on as an afterthought. At the very least they could have some audience pictures showing women enjoying previous events.
I don’t think the person who had put together that particular piece of marketing (and it was from a big, well resourced company) had given any thought to the fact that half of the population are female and might be turned off by their efforts. They certainly seemed unable to find a female speaker for either of their two days.
Needless to say, I didn’t go and I bet I wasn’t the only woman to be turned off by their thoughtless marketing.
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PS .I contacted the company explaining why I was turned off by their marketing. To their credit they replied that they did have a woman as a keynote speaker. However, she wasn’t on any of their initial material. I later noticed that they had changed their pictures on line and women were in evidence. Well done to them.
Posted on May 4th, 2015 by Jane