Just spotted this from the Association for Psychological Science. In brief, they have carried out some research that says if Dads get very involved in housework and chores within the home, they are more likely to have daughters who will look outside traditional careers for women and go high flying.
Isn’t that brilliant news! Presumably most men who defy the statistical norm are men who are pro gender equality anyway so I hope that hasn’t skewed the research. But what a huge incentive for all those lovely men to get friendly with the broom. Much more housework is still proportionately done by women, whether they work or not: A study published last summer by the Economic and Social Research Council (ESRC) found that women in Britain still do at least two-thirds of housework, even when they are the main breadwinner. So this is very good news.
Women, stop doing everything at home as you are disadvantaging your daughters! Men, grab that duster! You know it makes sense…
See the video from the Association for Psychological Research website below:
Posted on June 6th, 2014 by Jane