My friend, novelist Morag Joss put an interesting post on her site recently about how her publisher had chosen two different covers and titles for her latest book to appeal to two different markets – the U.S. and U.K. The covers are radically different but the content is the same. One assumes that the publishers know their stuff but it is intriguing. The book for UK publication is called ‘Across the Bridge‘ and the US version ‘Among The Missing’.
One of these covers will probably attract you more than the other; you will be more likely to pick up one if browsing in a bookshop.
Whether we like it or not people judge a book by its cover. Every time you step into public view you are projecting an image. You may not like that idea and resolutely resist the idea that appearance matters and that will be the image you are projecting! It’s like your shadow, you can’t get rid of it, it’s always there. But you can choose, to a degree, what image you project.
So it is worth taking a few moments to consider if the ‘cover’ you are projecting to the world is the one you want out there. Is your ‘cover’ the best one for your target audience? When you first appear at an event or meeting, people look at you and make a judgement. It may be a positive assessment or it may not. If positive, you start with an advantage. If negative the reverse is true. You are on the back foot from the start and will have to work harder.
Back to those covers. Here is the US version opposite. What do you think? Do you prefer the U.S version or the first? I’d love to know. If you are a US reader has the publisher shown the right cover to sell it to you, and likewise for the UK? Do tell!
And while we’re on the subject, what do you think of the cover of my book? You can be totally honest as hard copies are selling out and a new run will be coming soon. But there are still ‘first edition’ copies available!
Posted on March 16th, 2011 by Jane