Later this week I am on a radio show talking about the type of marketing aimed at girls. To be precise, pink marketing aimed at girls; little sweet princess’ marketing aimed at girls. (I would tell you the story about my son and his beloved boy doll here but he’s 25 now and probably wouldn’t thank for me it!)
Suffice to say, I don’t believe this marketing strategy is good for boys or girls; it’s stifling and dull and lacking in imagination.
Research on Pink/Blue Gender Stuff
If you’d like to read some stuff from the grown ups on pinkiness, try this article from the Guardian newspaper, written after Hamleys the famous London toy store, changed it’s policy. This is the conclusion of that piece:
“There is no scientific evidence that boys prefer blue and girls prefer pink. Up until the early 20th century the trend was the opposite and baby boys were dressed in pink and girls in blue. There are also some – small – studies suggesting that adults of different cultures have different tastes in colours. It’s clear that colour preference is learnt rather than innate.
There is some evidence that boys are in some way hardwired to express an early interest in “rough and tumble” games and toys with moving parts and girls to prefer dolls and role-play games, but this is not conclusive because the studies are often in babies and small toddlers and therefore inevitably difficult to analyse. The differences that have been found are also often not very big. At two years, for example, 52.7% of girls in one study chose to look at a dolls face over a car, compared with 47.9%; not a huge variation.
Those who argue that there is some sort of genetic or hormonal trigger that sets a gender divide in toy preference cite studies that show that girls who are overexposed to male hormones in the womb are more likely to like “boys’ toys” and others that show monkeys of different sexes following similar patterns to children. This area is fiercely contested. However, even those who argue that there are innate factors emphasis that these are small and amplified by the characteristics children acquire from birth, which in turn differentiate and shape children’s brains so that boys’ and girls’ brains might well look different.”
Another useful website on this topic is Pink Stinks which campaigns vigorously against the gender stereotyping type of marketing aimed at children.
And for a child’s view on gender stereotyping this great little video from Riley says it all really! Enjoy and doesn’t it give you hope for the future! For Pink Stuff ( a rant from Riley against gender stereotyping) click this link!
What do YOU think on Pink?
PS. I actually LOVE pink as a colour, but I’m very glad I had my children when there was a range of colours to choose from – red, blue, yellow, green, sky blue pink, polka dots, lemon, azure, maroon, purple, tartan, stripes, dots……
Photo Credit: Madlyn
Posted on December 27th, 2011 by Jane